As you prepare for the holidays, consider what you want your wardrobe to say about you. Let's move away from disposable fashion and towards thoughtful, empowering choices.
One of the biggest problems in the fashion industry due to mass production is the problem of fit. But consumers are willing to take a chance of the item not fitting, because they can return the items anyway, no problem. It should go back to inventory, right?
That's what I thought too. Then I learned that the problem with returns is that the store typically doesn’t put the returned item up for sale again. Instead it either ends up at the bottom of the stockpile, is sold cheaply to discounters, or is sent to the landfill. The whole process contributes greatly to the carbon footprint of fashion brands.
