Our Manifesto
We commit to help accelerate the emergence of a new normal in fashion.
Where beauty is inclusive of different sizes, shapes, color, gender; Where being fashionable is about wearing the clothes you love that make you feel fabulous, even if it means wearing them again and again; Where we see the people behind the supply chain, especially the garment workers, and ensure that they get a faIr and equitable deal, good working conditions, and opportunities for growth; Where all fashion is good for you, good for people, and good for the Earth.
Armore Collective
Our Mission
We design for the Armore woman, a woman
on a mission.
Our mission is to help her feel more
confident, see her own brilliance clearly, and
empower her to get things done and achieve
great things.
Our obsession is to create pieces she will love
and treasure, pieces she will reach for on her
best days and her worst days.
Armore Collective
Our Values
Stewardship
Craftsmanship
Empathy
Grace and Beauty
Armore Collective
Our Design Philosophy
Clothing is a woman's battle suit, her everyday armor.
Our philosophy? A woman's attire should effortlessly enhance her natural allure, exuding both presence and allure. We champion the fusion of comfort with functionality - yes, we adore pockets too!
But above all, we desire that each of our pieces evokes a smile and brings out a sense of delight, a spark of thrill. An Armore garment should help women recognize how extraordinary she truly is, and ignite the image of the woman she aspires to become.
Armore Collective
Our Code of Conduct
Every member of The Armore Collective agrees to uphold these values in practice:
1. Integrity in Work — commit to fair practices in fees, credits, and professional dealings.
2. Respect for People — treat every collaborator, worker, and client with dignity, regardless of role or background. We do not gossip nor spread rumors.
3. Sustainable Mindset — seek to reduce waste, respect materials, and highlight practices that honor people and planet.
4. Inclusive Storytelling — ensure that images, words, and events reflect diversity and inclusivity.
5. Shared Growth — lift each other up, share knowledge, and open doors for fellow collective members.
The Collective
Beyond the brand, we are inviting creatives and professionals who share our vision to be part of this work. We are bringing together a circle of designers, manufacturers, photographers, editors, stylists, models, producers, writers, and makers with a shared commitment to:
- Create together — building stories and images that redefine beauty and what it means to be fashionable
- Amplify voices — championing the people and processes that make clothing possible, giving visibility to the craftspeople, creatives, and communities shaping this new culture
- Inspire change — showing sustainable fashion as viable, desirable, and transformative
- Support one another — sharing opportunities, collaborations, and growth across the circle
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Ethically Made
Crafted with natural fabrics and produced in partnership with manufacturers who uphold fair and ethical practices.
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Designed to Last
Elevated, modern classics designed to be worn again and again—crafted for better fit, lasting quality, and minimal use of plastic.
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Consciously Inclusive
Celebrates all shapes, colors, and identities with pieces that empower you to wear what you love—and feel like your truest, most fabulous self.