Who We Are
Armore Collective is not just a brand — it is a movement of creators and visionaries shaping a future where fashion is conscious, beautiful, and enduring.
Our pieces are made with natural fabrics such as cotton, linen, lyocell, and wool blends, and are designed to last. We reduce waste by addressing the problem of fit, minimizing plastic use, and partnering with manufacturers who uphold fair and ethical practices.
Our Mission
We design for the Armore woman, a woman on a mission.
Our mission is to help her feel confident, see her own brilliance clearly, and feel empowered to get things done and achieve great things. We create pieces she will love and treasure, clothes she will reach for on her best days and her worst days.
Clothes that will be her armor.
Our Design Philosophy
Clothing is a woman's battle suit, her everyday armor.
Our philosophy is simple: a woman's attire should effortlessly enhance her natural allure, while balancing comfort and functionality—yes, we adore pockets too! But above all, we want each piece to evoke delight, a quiet thrill that reminds her how extraordinary she already is.
An Armore garment is designed to support the woman she is today and the woman she is becoming.
Our Approach
The fashion industry still relies on standardized sizing and mass production, prioritizing speed over fit, comfort, and individuality. Most garments are made for an abstract “average” that rarely exists, leaving many women with clothes that pull, gape, or simply don’t feel right.
Fit is not the wearer’s burden, it’s a design challenge. At Armore, every piece is crafted with intention to respect diversity, reduce waste, and enhance the experience of wearing clothes.
With thoughtful construction, adaptable design, and tailored solutions, we minimize returns and waste while ensuring each piece supports the wearer — no matter her shape, size, or silhouette.
Our Manifesto
We commit to help accelerate the emergence of a new normal in fashion: a fashion culture where beauty is inclusive of different shapes, colors, and gender identities; where being fashionable means wearing what you love, again and again, because they make you feel like your true fabulous self; where we see the people behind the supply chain - garment workers, artisans, farmers, and creatives - and ensure they are treated with fairness, dignity, and opportunity; where all fashion is good for you, good for people, and good for the Earth.
Our Code of Conduct
Every member of The Armore Collective agrees to uphold these values in practice:
1. Integrity in Work — commit to fair practices in fees, credits, and professional dealings.
2. Respect for People — treat every collaborator, worker, and client with dignity, regardless of role or background. We do not gossip nor spread rumors.
3. Sustainable Mindset — seek to reduce waste, respect materials, and highlight practices that honor people and planet.
4. Inclusive Storytelling — ensure that images, words, and events reflect diversity and inclusivity.
5. Shared Growth — lift each other up, share knowledge, and open doors for fellow collective members.
Our Sustainability Choices
Our sustainability choices guide how we design, craft, and care for every piece we make. They shape the standards we hold ourselves to across our entire process.
The Armore Tailored-to-Fit Process
This approach reflects a commitment to considered craftsmanship. It allows every piece to be made with care, intention, and precision.
Designing for Fit
The problem of fit is exactly why Armore embraces a pre-order, tailored-to-fit approach — a response to the structural challenges of the fashion industry. By treating fit as a design challenge rather than a wearer’s burden, we aim to:
- Respect diversity
- Reduce waste
- Elevate the experience of wearing clothes
This approach reflects our commitment to considered craftsmanship, ensuring every piece is made with care, intention, and precision.
More than a Brand: The Collective
Beyond the brand, we are building a collective. We bring together designers, manufacturers, photographers, editors, stylists, models, writers, and makers who share a commitment to:
- creating together
- amplifying voices across the supply chain
- inspiring change through visibility and example
- supporting one another through shared growth
We believe brands can be platforms (not just products) and that infrastructure matters if we want sustainability to become the norm, not the exception.
An Invitation
If yesterday’s fashion ecosystem was built for speed and scale, tomorrow’s must be built for inclusion and shared success. The future we want is not a distant ideal. It is something we build — one conscious decision and collective step at a time.
